Binda

Watches Binda Group for men and women, the brand : Breil Milano, D&G, Ducati, Moschino Cheapandchic, Wyler Geneve.
The Binda Group is an Italian watch and jewelry company founded in 1906, headquartered in Milan and headed by brothers Marcello and Simone Binda, grandsons of the founder Innocente Binda.
In 1932 , sale of warches by wyler vetta begins, the brand marks a pivotal milestone in history of watches thanks to Incaflex, a revolutionary system with a double-armed balance wheel it shockproof, finally allowing watches to be worn in arelaxed and functional way.
Binda’s three main business units are watches, jewelry and leather. It produces and distributes its own brands, including Breil Milano, Breil Tribe, Wyler Genève and Details.
The company also licenses watch and jewelry brands from Dolce & Gabbana (D&G Time and Jewels), Moschino CheapAndChic, Ducati and Nike. In 1997, Binda acquired the di
stribution rights to Seiko and Lorus for the Italian market. It also distributes Paris Hilton watches in Italy and upscale Glam Rock watches in the United States, Canada and Italy.
On September 4 2008, the Binda Group entered an agreement with private equity firm Heritage Partners to acquire 100 percent of Advance Watch Group Ltd., the U.S. watch and clock manufacturer doing business as Geneva Watch. Geneva Watch Group began producing timepieces in 1974 and is headquartered in New York.

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