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Together with qualified manufactures, the Association started to develop its own calibres and to enlarge its distribution network. Ebauches (the base of a calibre) were produced by the Alpina Ebauche Factory in Geneva, owned by Duret & Colonnaz, which played also an important role in the construction of the first Alpina calibres. Final steps in the manufacture of the calibres were performed in Bienne, the place of the head quarters of the Association as of 1890. Success was swift and representations were set up in Germany as well as in Eastern and Northern Europe.
In 1901, the name "Alpina" was registered as a trademark. At the same time it would only appear on the dials of high-end watches. From the beginning, Alpina watches were manufactured with high quality components, amongst others Brequet spirals, balance wheels with gold screws and heavy gold cases.
During the First World War, the Allied Forces were obviously not pleased with business relationships between Switzerland and Germany. The Alpina Glashütte factory had experienced already major problems but also the relationships between the Swiss Alpina factories and their customers in Germany were under strong pressure. Finally in 1917, towards the end of the first World War, the Association "Union Horlogère" was formally dissolved. Two separate anonymous societies were incorporated: the Union Horlogère SA in Bienne, Switzerland and the Alpina Deutsche Uhrmacher-Genossenschaft G.m.b.H. in Berlin, Germany.
The branch, which was in the charge of Swiss members, incorporated itself as yet a third separate association in the name of "Alpina Association des Horlogers Suisses". Activities of the companies surged dramatically after the First World War. Alpina watches were being sold with great success in 2000 retailers around Europe, from Lisbon to Copenhagen to Moscow.
In 2008, Alpina Genève celebrated its 125th anniversary with the inauguration of the first movement to be made entirely in its own workshops.