TAG Heuer is a Swiss watchmaker The company motto is "Swiss Avant-Garde Since 1860".Heuer Watch Company was founded in 1860 by Edouard Heuer. He opened a watchmaking workshop in St-Imier, a village in the Swiss Jura region. Heuer watches soon became recognized for a high level of accuracy and workmanship. Perfect for the timing of sporting events Heuer soon found its niche.
The Tag Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland, patenting his first chronograph in 1882. In 1887 Heuer patented an "oscillating pinion" still used by major watchmakers for mechanical chronographs.
TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired Heuer.
On September 13, 1999, TAG Heuer accepted a bid from LVMH Moët Hennessy Louis Vuitton S.A. of 1.15 billion francs ($739 million) contingent upon a transfer of 50.1% of stocks.
In 2008 TAG Heuer partnered with CHRONELEC, a European leader in the transponder timing, to push timing technology to a new extreme of precision of sports timing as to bring complete timing designs to tracks and stadiums for most prestigious sports.
