Piaget: men's watch, women's watch, fine watches and jewellery watches:
Piaget SA is Piaget: Watches, Jewelry - Official Website of the Swiss luxury brand, founded in
1874 by Georges Piaget in the village of La Côte-aux-Fées. The company belongs to the Swiss Richemont group, specialists in the luxury goods industry.
The company was founded as a manufacturer of watch movements but began marketing its own line of prestigious watches in the 20th century.
In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains. Dedicated to crafting pocket watches and high-precision clock movements for prestigious brands, the Piaget name was soon to travel beyond the borders of the Neuchâtel region. In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm. The Manufacture has been dedicated to the production of wrist watches ever since.
Registered Trademark (1943-1955)
Under the guidance of the founder’s grandsons, Gérald and Valentin Piaget, the Piaget brand became a registered trademark in 1943. Since then, the Manufacture at La Côte-aux-Fées has produced its own creations and has undergone considerable international expansion. As a result of this expansion, the family business opened a new factory in 1945, again in La Côte-aux-Fées.
The Ultra-Thin Movement and Jewellery (1956-1963)
In 1957, the manufacture at La Côte-aux-Fées brought out the Calibre 9P, the first ultra-thin (2 mm), hand-wound mechanical movement. Then, in 1960, the Piaget watchmakers developed the Calibre12P, the thinnest automatic movement in the world with a thickness of 2.3 mm (made official by an entry in the Guinness Book of Records). The Piaget collection was diversifying. In addition to coin watches, ring watches, brooch watches and cufflink watches, Piaget created their first pieces of jewellery. In 1957, the Emperador men’s watch was launched and since it's relaunch in 1999 become one of the brand’s emblematic models. The company’s expansion led to the opening of a new factory in Geneva, dedicated to jewellery and, in 1959, their first boutique.
In 2001, a new Piaget Haute Horlogerie manufacture was opened in Plan-les-Ouates, just outside Geneva. The movements continued to be produced at La Côte-aux-Fées, the family’s historic birthplace. The new building grouped together over 40 professions in the fields of watchmaking and jewellery. The same year, Piaget added a youthful touch to the Polo watch from the 1970s and launched the Magic Reflections collection. The Manufacture developed several lines of mechanical movements and in 2002 brought out the first Piaget Manufacture tourbillon movement, the Calibre 600P, the thinnest tourbillon in the world with 3.5 mm thickness. In 2004, Piaget celebrated the 130th anniversary of their creation.
Piaget continue the tradition of miniature painting thanks to a traditional technique. The enameller begins by crushing and cleaning raw enamels to obtain a very fine powder, which is then mixed with essential oils to achieve the colour palette. The enamel is applied with a brush in successive fine layers, each of which is oven-fired at temperatures exceeding 800°C. Each enamelled piece requires nearly twenty firings in the oven. The enamel and its colours are then set forever.
Setting and Gemmology
Piaget own the largest jewellery workshop in Geneva. Every stone here is cut, adjusted and set by hand. The same attention to detail characterises the selection of diamonds and precious stones. The diamonds, for example, meet the highest standards of colour (D to G) and clarity (IF to VVS.) The diamonds are tested according to stringent in-house guidelines based on their colour, size, clarity and carat.
Piaget SA is Piaget: Watches, Jewelry - Official Website of the Swiss luxury brand, founded in
1874 by Georges Piaget in the village of La Côte-aux-Fées. The company belongs to the Swiss Richemont group, specialists in the luxury goods industry.The company was founded as a manufacturer of watch movements but began marketing its own line of prestigious watches in the 20th century.
In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains. Dedicated to crafting pocket watches and high-precision clock movements for prestigious brands, the Piaget name was soon to travel beyond the borders of the Neuchâtel region. In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm. The Manufacture has been dedicated to the production of wrist watches ever since.
Registered Trademark (1943-1955)
Under the guidance of the founder’s grandsons, Gérald and Valentin Piaget, the Piaget brand became a registered trademark in 1943. Since then, the Manufacture at La Côte-aux-Fées has produced its own creations and has undergone considerable international expansion. As a result of this expansion, the family business opened a new factory in 1945, again in La Côte-aux-Fées.
The Ultra-Thin Movement and Jewellery (1956-1963)
In 1957, the manufacture at La Côte-aux-Fées brought out the Calibre 9P, the first ultra-thin (2 mm), hand-wound mechanical movement. Then, in 1960, the Piaget watchmakers developed the Calibre12P, the thinnest automatic movement in the world with a thickness of 2.3 mm (made official by an entry in the Guinness Book of Records). The Piaget collection was diversifying. In addition to coin watches, ring watches, brooch watches and cufflink watches, Piaget created their first pieces of jewellery. In 1957, the Emperador men’s watch was launched and since it's relaunch in 1999 become one of the brand’s emblematic models. The company’s expansion led to the opening of a new factory in Geneva, dedicated to jewellery and, in 1959, their first boutique.
In 2001, a new Piaget Haute Horlogerie manufacture was opened in Plan-les-Ouates, just outside Geneva. The movements continued to be produced at La Côte-aux-Fées, the family’s historic birthplace. The new building grouped together over 40 professions in the fields of watchmaking and jewellery. The same year, Piaget added a youthful touch to the Polo watch from the 1970s and launched the Magic Reflections collection. The Manufacture developed several lines of mechanical movements and in 2002 brought out the first Piaget Manufacture tourbillon movement, the Calibre 600P, the thinnest tourbillon in the world with 3.5 mm thickness. In 2004, Piaget celebrated the 130th anniversary of their creation.Piaget continue the tradition of miniature painting thanks to a traditional technique. The enameller begins by crushing and cleaning raw enamels to obtain a very fine powder, which is then mixed with essential oils to achieve the colour palette. The enamel is applied with a brush in successive fine layers, each of which is oven-fired at temperatures exceeding 800°C. Each enamelled piece requires nearly twenty firings in the oven. The enamel and its colours are then set forever.
Setting and Gemmology
Piaget own the largest jewellery workshop in Geneva. Every stone here is cut, adjusted and set by hand. The same attention to detail characterises the selection of diamonds and precious stones. The diamonds, for example, meet the highest standards of colour (D to G) and clarity (IF to VVS.) The diamonds are tested according to stringent in-house guidelines based on their colour, size, clarity and carat.
