Orient watches foe men and women
The Orient Watch Company, Japan's the producer of mechanical watches. The company produces both quartz and mechanical watches, but concentrates its marketing efforts and receives 55% of its international sales from the latter.
The origin of Orient dates back to 1901 when Shogoro Yoshida opened a wholesale shop of watches in Ueno, one of the commercial districts in downtown Tokyo. The wristwatch manufacturing company was founded later, in the 1950s, and has been producing watches non-stop ever since. The Orient name may not be as well known as some of the other Japanese watch giants, but with some dramatic new models, the stability of over half a century of history and a reputation for offering excellent value for money, the company has everything to make itself heard in the international brand arena.
The movements are manufactured in Orient’s Technical Centre and it is thanks to the brand’s 50-year experience in micro-precision technology that the centre is able to produce such large quantities of quality mechanical movements. This technology started with the brand’s watch manufacturing business, but has also enabled Orient to expand the scope of its activities to other industry segments such as IT-related products including printer components, quartz oscillators, silicon wafers and other electronic devices.
Orient’s longstanding history has enabled it to establish a strong distribution network with points of sale in over 70 countries worldwide. The strongest markets are Latin America and Central & Eastern Europe. Orient looks after its longstanding customers as well as its new customers with a network of service centres in the countries where Orient watches are available, such as the Americas, Europe, the Middle East, Asia and Africa.
The brand now aims to continue its emphasis on the mechanical watch and to increase global brand recognition, “With the image improvement of the collection focused on the mechanical watch, we aim to establish our position in the market as a well-known international brand,” states Miyagawa. In addition to this, the company hopes to increase profits by further developing its precision technology and improving its cost competitiveness - three challenges that look in easy reach for Orient in the not too distant future.
here is a uniform feel about the Orient Star Retro Future Collection, even if the watches are very different from each other. This is achieved by subtle design details. The dial of the motor-cycle model, for example, takes its cues from the gas tanks of Italian motorcycles; the balance wheel of the car model is designed like a steering wheel; the camera model has a bezel in the form of a camera lens and the airplane model includes intricate details such as lugs in the form of tail fins and a bracelet with wing flap design. Everything is coherent and cleverly executed.
The other collections that accompany Orient’s mechanical offer are the Sporty Automatic, the Classic Automatic, the Fashionable Automatic, dedicated to women who appreciate the beauty of a mechanical timepiece and the Professional Diver watch with a water-resist-ance of 300 metres. In the quartz department, the environmentally friendly Light Powered 4000 series is also of particular interest as it works with battery power charged from various sources of light. By Sophie Furleyeuropastar.com
The Orient Watch Company, Japan's the producer of mechanical watches. The company produces both quartz and mechanical watches, but concentrates its marketing efforts and receives 55% of its international sales from the latter.The origin of Orient dates back to 1901 when Shogoro Yoshida opened a wholesale shop of watches in Ueno, one of the commercial districts in downtown Tokyo. The wristwatch manufacturing company was founded later, in the 1950s, and has been producing watches non-stop ever since. The Orient name may not be as well known as some of the other Japanese watch giants, but with some dramatic new models, the stability of over half a century of history and a reputation for offering excellent value for money, the company has everything to make itself heard in the international brand arena.
The movements are manufactured in Orient’s Technical Centre and it is thanks to the brand’s 50-year experience in micro-precision technology that the centre is able to produce such large quantities of quality mechanical movements. This technology started with the brand’s watch manufacturing business, but has also enabled Orient to expand the scope of its activities to other industry segments such as IT-related products including printer components, quartz oscillators, silicon wafers and other electronic devices.
Orient’s longstanding history has enabled it to establish a strong distribution network with points of sale in over 70 countries worldwide. The strongest markets are Latin America and Central & Eastern Europe. Orient looks after its longstanding customers as well as its new customers with a network of service centres in the countries where Orient watches are available, such as the Americas, Europe, the Middle East, Asia and Africa.
The brand now aims to continue its emphasis on the mechanical watch and to increase global brand recognition, “With the image improvement of the collection focused on the mechanical watch, we aim to establish our position in the market as a well-known international brand,” states Miyagawa. In addition to this, the company hopes to increase profits by further developing its precision technology and improving its cost competitiveness - three challenges that look in easy reach for Orient in the not too distant future.
here is a uniform feel about the Orient Star Retro Future Collection, even if the watches are very different from each other. This is achieved by subtle design details. The dial of the motor-cycle model, for example, takes its cues from the gas tanks of Italian motorcycles; the balance wheel of the car model is designed like a steering wheel; the camera model has a bezel in the form of a camera lens and the airplane model includes intricate details such as lugs in the form of tail fins and a bracelet with wing flap design. Everything is coherent and cleverly executed.
The other collections that accompany Orient’s mechanical offer are the Sporty Automatic, the Classic Automatic, the Fashionable Automatic, dedicated to women who appreciate the beauty of a mechanical timepiece and the Professional Diver watch with a water-resist-ance of 300 metres. In the quartz department, the environmentally friendly Light Powered 4000 series is also of particular interest as it works with battery power charged from various sources of light. By Sophie Furleyeuropastar.com
