Chopard is Luxury watch and high-jewellery, the swiss watches for men and women.
Chopard is a Geneva-based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers.
In 2001 the horology world was joined by the Chopard L.U.C Tonneau watch powered by the first-ever tonneau-shaped self-winding movement with off-centered micro-rotor. In 2002 Chopard new Golden Diamonds concept enlarged the jewelry range.
In 2003 the Chopard Tourbillon watch enlarged the Manufacture's L.U.C. range and the Happy Spirit collection was born. In 2004 the Company unveiled the L.U.C. Regulateur watch and the Butterfly jewelry pieces collection. In 2005 ,Chopard presented the Copacabana and Golden Diamonds collections and introduced the L.U.C. Lunar 1. The brand became a part of the sailing world, having initiated the Grand Prix Chopard Decision 35 sailing regatta.
In 2006 the company celebrated the 30th anniversary of Happy Diamonds watch collection and the 10th anniversary of the movement factory in Fleurier.
Mr. Scheufele is still the president of the Chopard Company. He has kept the Company as a family business. In the 1990s his children joined the business. Caroline Scheufele is the head of the jewelry division, while Karl-Friedrich manages the watchmaking department.
Chopard holds three production sites located in Geneva, Fleurier in Switzerland and Pforzheim in Germany. The Company has organized its products distribution through 13 subsidiaries placed all over the world. In addition, the brand has opened over 90 brand boutiques.
By 2007, the United States has Chopard boutiques in New York City, Beverly Hills and Costa Mesa, California, Bal Harbour and Palm Beach, Florida,and Old San Juan, Puerto Rico. A ninth boutique will open in Boston in 2008 and in San Francisco in 2008 as well.
Chopard is a Geneva-based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers.In 2001 the horology world was joined by the Chopard L.U.C Tonneau watch powered by the first-ever tonneau-shaped self-winding movement with off-centered micro-rotor. In 2002 Chopard new Golden Diamonds concept enlarged the jewelry range.
In 2003 the Chopard Tourbillon watch enlarged the Manufacture's L.U.C. range and the Happy Spirit collection was born. In 2004 the Company unveiled the L.U.C. Regulateur watch and the Butterfly jewelry pieces collection. In 2005 ,Chopard presented the Copacabana and Golden Diamonds collections and introduced the L.U.C. Lunar 1. The brand became a part of the sailing world, having initiated the Grand Prix Chopard Decision 35 sailing regatta.
In 2006 the company celebrated the 30th anniversary of Happy Diamonds watch collection and the 10th anniversary of the movement factory in Fleurier.
Mr. Scheufele is still the president of the Chopard Company. He has kept the Company as a family business. In the 1990s his children joined the business. Caroline Scheufele is the head of the jewelry division, while Karl-Friedrich manages the watchmaking department.
Chopard holds three production sites located in Geneva, Fleurier in Switzerland and Pforzheim in Germany. The Company has organized its products distribution through 13 subsidiaries placed all over the world. In addition, the brand has opened over 90 brand boutiques.
By 2007, the United States has Chopard boutiques in New York City, Beverly Hills and Costa Mesa, California, Bal Harbour and Palm Beach, Florida,and Old San Juan, Puerto Rico. A ninth boutique will open in Boston in 2008 and in San Francisco in 2008 as well.
