Accurist Watches collections including watch with Gold, Diamond Set, Gift Set, Chronograph, Ladies and Gentlemen's Strap and Bracelet watches.
Accurist are a family-run British wristwatch and watch manufacturer. The company was founded in 1946 in Clerkenwell, London, by Asher and Rebecca Loftus. Today, the company has offices in West Hampstead, London and La Chaux de Fonds, Switzerland.
Like much of the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish our reputation for value.
Accurist became the first watch company to actively promote the 21 JEWEL lever-movement and Accurist 21 JEWELS became the Company Slogan setting a standard in watches that was later to be followed by many of our competitors. In an effort to increase market share and to position Accurist as a national brand in a somewhat conservative market place, Accurist broke out of the traditional watch advertising mould by producing a T.V. Campaign which was aired regularly on "Sunday
Night at the London Palladium", probably the most widely viewed television program of its day.
However, a watch was still seen to be a 'once in a lifetime' purchase - Accurist set out to change this by introducing fashion into watches. Richard Loftus, fresh out of University, created a range of watches that was to revolutionise the watch market worldwide. Soon Accurist's "Old England" watches were seen on the wrists of the famous and fashionable: - Princess Anne, The Beatles and Twiggy were amongst the millions worldwide who wore the large brightly coloured watches that became synonymous with the mini skirt, Carnaby Street and London of the swinging 60's.
Since 1986, Accurist has been the sponsor of the BT speaking clock. In 1993, the company provided the Greenwich Observatory with a new atomic clock.
Accurist are a family-run British wristwatch and watch manufacturer. The company was founded in 1946 in Clerkenwell, London, by Asher and Rebecca Loftus. Today, the company has offices in West Hampstead, London and La Chaux de Fonds, Switzerland.Like much of the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish our reputation for value.
Accurist became the first watch company to actively promote the 21 JEWEL lever-movement and Accurist 21 JEWELS became the Company Slogan setting a standard in watches that was later to be followed by many of our competitors. In an effort to increase market share and to position Accurist as a national brand in a somewhat conservative market place, Accurist broke out of the traditional watch advertising mould by producing a T.V. Campaign which was aired regularly on "Sunday
Night at the London Palladium", probably the most widely viewed television program of its day.However, a watch was still seen to be a 'once in a lifetime' purchase - Accurist set out to change this by introducing fashion into watches. Richard Loftus, fresh out of University, created a range of watches that was to revolutionise the watch market worldwide. Soon Accurist's "Old England" watches were seen on the wrists of the famous and fashionable: - Princess Anne, The Beatles and Twiggy were amongst the millions worldwide who wore the large brightly coloured watches that became synonymous with the mini skirt, Carnaby Street and London of the swinging 60's.
Since 1986, Accurist has been the sponsor of the BT speaking clock. In 1993, the company provided the Greenwich Observatory with a new atomic clock.
